They are invented to evoke certain emotions, associations, or brand values without directly describing the business’s offerings. Abstract brand names are usually memorable and distinctive because they are not constrained by existing meanings or common terms.
Examples:
- Google: A coined term that doesn’t describe its search engine function directly but has become synonymous with internet searching.
- Apple: A common word with no direct relation to technology but chosen for its simplicity and distinctiveness.
- Adidas Trefoil: This unique abstract logo has a perfect symmetrical balance that enhances its aesthetic appeal.
Advantages:
- Flexibility: Can be adapted to various products or services as the company grows.
- Distinctiveness: Often stand out more in the market due to their unique nature.
- Trademark Protection: Easier to secure trademarks since they are less likely to be similar to existing names